Ours is a family run business that began its operations in 1926.
Our beloved great-grandfather and founder, Nanalal V Shah was the first to introduce the Rashiklal Supari (Anchor Brand Betel Nuts). He was the orchestrator of the company for 70 years and he ensured that we gained industrial success. He brought up the whole family in a way that everyone was exposed to the experience required to shape our business in the years to come.
To this day we are proud of a saying that he left us with—
“Supari means Rashiklal.”
Shri Kiran N Shah has been the President of "The Betel Nut Manufacturing Association" for the past 25 years since its original inception. Being a key member of the think-tank devoted to bettering our company, he envisioned creating eco-friendly natural products that make a difference. He was a trailblazer in the industry who created Sweet Saunf in this authentic form in 1990. Shri Nailesh K Shah took a leading role in the company’s progress as its 3rd generation representative. With his intuitive ideas and effective marketing strategies, he managed to make our product available to the whole world. His efforts have resulted in hoteliers and restaurants using the TSS (Top Sweet Saunf) instead of raw saunf and sugar candy, thereby making it an industry standard. The torch has been passed to Shri Karan N Shah, who is the leading the company in its 4th generation.
The 4th generation of our family runs the business now, giving us 92 years of experience in producing world-class products that provide a natural touch to your appetite.
We take pride in our establishment’s long living standards of quality and taste.
Our age old legacy and expertise sets us apart. Our clients trust us for our quality and standard of hygiene. Our products taste good, look good and make people feel good after a sumptuous meal. All of our products are hygienically processed through machines without the use of preservatives and artificial sweeteners. We are FSSAI approved and can provide customized packaging services for our customers across India.
We procure top quality raw materials from Mt. Abu Road Belt and other trusted sources based in Gujarat, Shimoga and several other locations. Our packaging is done with multi-layered food grade laminated pouches to ensure that the products are long lasting. We carry out procedural cleaning with proper machinery. The whole manufacturing process is carried out using automated machinery.
We carry out Deemed Exports Services with one-channel consolidated product exporters. We cater our services worldwide and several of our Indian customers such as hoteliers and restaurants serve our products in all of their branches in US, UK, Singapore, Malaysia and Gulf countries.
Parikshan is a food safety organization that provides a one-point solution for all food safety needs. They have a hygiene monitoring team and they cover various levels of Food Safety. They are highly trusted for their integrity and reliability, just as we are.
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